LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
BMI Friday’s
BMI ran a cross network DOOH campaign on Thursday 24th and Friday 25th promoting its cheap online air fares available each Friday. The DEP execution featured planes flying up the up-escalators and down the down-escalators. The planes landed in different destinations with different price points and tagline ‘How far will you go this BMI Friday?’ On JCDecaux’s D6s and HEX screens the air fairs were counting down with the tagline ‘How far will we go this Friday?’
Nike Football - Write the Future
12-06-10 01:22
| PERMALINK
| OPENLOOP, P10, ROADSIDE, FORREST CITY, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, MALL
Nike launched the first ever live DOOH campaign to run across 9 different networks. The campaign was based on England’s progress during the World Cup and featured immediate, post match copy written by Nike’s team at Wieden+Kennedy London. Grand Visual’s OpenLoop was at the heart of the campaign with copy lines being entered and pushed to the multiple formats in one pass. The campaign targeted people on their way home from watching the game - by tube, rail and car, and featured Nike's sponsored players.
Lloyds TSB ‘We can help you save’
Lloyds TSB initiated a DOOH campaign to promote their savings products. The two-part campaign starts with an animated couple on their wedding day. As the couple cut the wedding cake the call to action appears ‘We can help you save and make your big day your perfect day – Come into your branch to talk to us about your savings.’ The second part ran two weeks later and featured a family moving boxes around with the tagline ‘We can help you save to turn your house into your dream home.’
GV Launch Open Loop
Open Loop from Grand Visual is an independent facility that allows advertisers to hit multiple DOOH formats in one go. Similar to online’s Smart Versioning tool, Open Loop allows advertisers to modify new or currently-running DOOH ads, including images, text and video and publish to multiple networks instantly. Live, dynamic, responsive and interactive campaigns are now possible across the DOOH spectrum.
Putting Trust to the Test
Wired Magazine launched a DOOH campaign to promote its June issue ‘The Great Trust Experiment’ based on real life research and video footage they shot evaluating people’s trustworthiness. The campaign posed questions such as “Would you return a lost wallet?” with a video playing adjacent demonstrating what members of the public did when confronted with this dilemma. It then featured the results of its research “19 out 20 people would” before featuring Junes issue and “Out now”.
Nokia N97 Campaign Takes DOOH prize
GV’s Nokia N97 ‘online as it happens’ campaign produced for Wieden+Kennedy won this years DOOH X Factor contest at Screen Expo’s DOOH Media Summit. The X Factor style contest was designed to help champion digital OOH creative and find the digital equivalent of iconic billboard posters such as The Economist and Wonderbra ads. The N97 campaign managed to beat off hot competition from Virgin Train’s Liverpool Wall execution and McDonald's long-term holding at Piccadilly Circus to crown GV the winner.
Red Bull’s Portable Pick Me Up
Red Bull targeted busy London commuters in their latest campaign for the new miniature sized Energy Shot. The DEP campaign reads “Out-rush rush hour, to the end of the line” before featuring the convenient 2oz pocket sized drink which is only slightly bigger than the metro ticket it’s positioned next to. A DOOH Westfield campaign ran alongside this, targeting busy shoppers. This time the creative featured the new Energy Shot alongside a handbag – reinforcing the convenience of this portable pick-me-up size which can fit in your handbag and be consumed on the go.
Terry’s Chocolate Orange – How do you open yours?
10-04-10 01:19
| PERMALINK
| PICCADILLY LITE, DOOH
Terry’s Chocolate Orange launched a bespoke DOOH campaign featuring members of the public demonstrating how they ‘Whack & Unwrap’ their Terry’s Chocolate Orange. Rob Lewis, 28, from London took a golf club to his, whilst Barbara Lanichelo, 36, a bar worker, mixed hers in a cocktail shaker before decanting into a glass. The end frame features the product shot and encourages people to join in the Facebook competition at facebook.com/terrychocolateorange. The winning video entry by Richard and Michelle was played on the Piccadilly Lite Screen.
Virgin Mobile - Family
06-04-10 01:19
| PERMALINK
| LCD, D6, TRANSVISION
As part of a large marketing push for Virgin’s Mobile phone services, a multi-platform DOOH campaign was launched, promoting a deal where calls from the home phone to family members on Virgin mobile are free. The large multi network campaign featured family members chatting on their mobile phones with mum at the centre chatting on the landline. The end frame provides the contact details for taking advantage of the Virgin Media Mobile deal.
Thorn it
Blackthorn cider launched DOOH activity to tie in with their online 'THORN IT' campaign where people can post photos and comments about things that annoy them at thewayitshouldbe.com. The DOOH campaign featured several wind-up scenarios such as “Sickened by sockdals?” featuring the socks and sandals fashion conundrum, or “Disturbed by dodgy tans?” which featured Katie Price and Alex Reid sporting orange tans. Following each scenario was the call to action “Something winding you up? Thorn it at thewayitshouldbe.com.” The final frame featured a pint of Blackthorn with the strapline ‘the way it should be.’
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BMI Friday’s
Nike Football - Write the Future
12-06-10 01:22
| PERMALINK
| OPENLOOP, P10, ROADSIDE, FORREST CITY, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, MALL
Lloyds TSB ‘We can help you save’
GV Launch Open Loop
Putting Trust to the Test
Nokia N97 Campaign Takes DOOH prize
Red Bull’s Portable Pick Me Up
Red Bull targeted busy London commuters in their latest campaign for the new miniature sized Energy Shot. The DEP campaign reads “Out-rush rush hour, to the end of the line” before featuring the convenient 2oz pocket sized drink which is only slightly bigger than the metro ticket it’s positioned next to. A DOOH Westfield campaign ran alongside this, targeting busy shoppers. This time the creative featured the new Energy Shot alongside a handbag – reinforcing the convenience of this portable pick-me-up size which can fit in your handbag and be consumed on the go.
Terry’s Chocolate Orange – How do you open yours?
10-04-10 01:19
| PERMALINK
| PICCADILLY LITE, DOOH
Terry’s Chocolate Orange launched a bespoke DOOH campaign featuring members of the public demonstrating how they ‘Whack & Unwrap’ their Terry’s Chocolate Orange. Rob Lewis, 28, from London took a golf club to his, whilst Barbara Lanichelo, 36, a bar worker, mixed hers in a cocktail shaker before decanting into a glass. The end frame features the product shot and encourages people to join in the Facebook competition at facebook.com/terrychocolateorange. The winning video entry by Richard and Michelle was played on the Piccadilly Lite Screen.
Virgin Mobile - Family
06-04-10 01:19
| PERMALINK
| LCD, D6, TRANSVISION
As part of a large marketing push for Virgin’s Mobile phone services, a multi-platform DOOH campaign was launched, promoting a deal where calls from the home phone to family members on Virgin mobile are free. The large multi network campaign featured family members chatting on their mobile phones with mum at the centre chatting on the landline. The end frame provides the contact details for taking advantage of the Virgin Media Mobile deal.
Thorn it
Blackthorn cider launched DOOH activity to tie in with their online 'THORN IT' campaign where people can post photos and comments about things that annoy them at thewayitshouldbe.com. The DOOH campaign featured several wind-up scenarios such as “Sickened by sockdals?” featuring the socks and sandals fashion conundrum, or “Disturbed by dodgy tans?” which featured Katie Price and Alex Reid sporting orange tans. Following each scenario was the call to action “Something winding you up? Thorn it at thewayitshouldbe.com.” The final frame featured a pint of Blackthorn with the strapline ‘the way it should be.’
