Red Bull’s Portable Pick Me Up
| DEP, DOOH
Red Bull targeted busy London commuters in their latest campaign for the new miniature sized Energy Shot. The DEP campaign reads “Out-rush rush hour, to the end of the line” before featuring the convenient 2oz pocket sized drink which is only slightly bigger than the metro ticket it’s positioned next to. A DOOH Westfield campaign ran alongside this, targeting busy shoppers. This time the creative featured the new Energy Shot alongside a handbag – reinforcing the convenience of this portable pick-me-up size which can fit in your handbag and be consumed on the go.
Terry’s Chocolate Orange – How do you open yours?
Terry’s Chocolate Orange launched a bespoke DOOH campaign featuring members of the public demonstrating how they ‘Whack & Unwrap’ their Terry’s Chocolate Orange. Rob Lewis, 28, from London took a golf club to his, whilst Barbara Lanichelo, 36, a bar worker, mixed hers in a cocktail shaker before decanting into a glass. The end frame features the product shot and encourages people to join in the Facebook competition at facebook.com/terrychocolateorange. The winning video entry by Richard and Michelle was played on the Piccadilly Lite Screen.
Virgin Mobile - Family
As part of a large marketing push for Virgin’s Mobile phone services, a multi-platform DOOH campaign was launched, promoting a deal where calls from the home phone to family members on Virgin mobile are free. The large multi network campaign featured family members chatting on their mobile phones with mum at the centre chatting on the landline. The end frame provides the contact details for taking advantage of the Virgin Media Mobile deal.
| DEP, DOOH
Blackthorn cider launched DOOH activity to tie in with their online 'THORN IT' campaign where people can post photos and comments about things that annoy them at thewayitshouldbe.com. The DOOH campaign featured several wind-up scenarios such as “Sickened by sockdals?” featuring the socks and sandals fashion conundrum, or “Disturbed by dodgy tans?” which featured Katie Price and Alex Reid sporting orange tans. Following each scenario was the call to action “Something winding you up? Thorn it at thewayitshouldbe.com.” The final frame featured a pint of Blackthorn with the strapline ‘the way it should be.’