LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Cadburys Takes Spots V Stripes to the Streets
Olympic sponsor Cadburys is taking its Spots V Stripes campaign to the streets in a new outdoor campaign aimed at keeping the nation playing games. The campaign runs for two weeks on LOCOG screens at 18 city centre locations and features national and localised content to encourage game play at spotsvstripes.com. The campaign plays out as a dynamic 5 minute loop for one hour per day at each location.
Continental Airlines Promotes BusinessFirst Flights
| OPENLOOP, XTP, DOOH
Continental Airlines launched a Digital OOH campaign on the London Underground to announce its five times daily BusinessFirst flights between Heathrow and New York.
The campaign targeted business travellers and featured Reuter’s news headlines at tube stations across central London - a first for CBS’s XTP format.
ITV1 "Daybreak" Campaign uses OpenLoop
ITV1 launched its flagship breakfast show “Daybreak” with a dynamic online and digital out-of-home campaign. The DOOH activity included tactical daypart messages and was screened in major shopping centres and public transport environments as well as online.
Devised by BBH and produced by Grand Visual, the creative rolled out in three stages.
Cadburys entertains shoppers with interactive AR billboards
Official Olympic sponsor Cadburys, has launched a large format augmented reality billboard campaign in 9 UK shopping centres. The billboards use facial recognition software coupled with gesture based technology to promote their Spots vs Stripes campaign. Working with Fallon, GV developed two interactive games to encourage participants to challenge friends to a contest of ‘Head & Spoon Race’ or a game of ‘Heady Keepy Uppies’ and to visit www.spotsvstripes.com for more games.
Kill the Nil
Nikes ‘Kill the Nil’ campaign was tied in with the launch of the premiership league and features some of Nike’s key players in a regional specific outdoor execution. Grand Visual produced the digital out-of-home content which was tailored to each local area and featured local players promoting Nike’s football boot range.
INTERACTIVE PROJECTION AT WESTFIELD LONDON
Working with Saatchi & Saatchi, Grand Visual produced an interactive in-store creative event for Lamisil® AT Cream, at the Westfield Shopping Centre in London. The interactive floor projection debuted at the Boots store in the North Atrium of the Westfield Shopping Centre.
DOOH Handbook – Second Edition
Grand Visual and Kinetic have launched the UK Digital Out-of-Home Handbook Second Edition. The Handbook provides comprehensive media, technical and creative information for all UK DOOH networks. It aims to help media folk and creatives navigate the diverse and complex sector and provide insight into how to exploit the medium to its full creative potential. The new updated edition covers all developments in the market over the last 12 months including expanded networks, company consolidation and new sales representation.
The Perfect Mix for Summer
Diageo’s campaign for ‘The Perfect Summer Mixer’ featured three creative treatments promoting Schweppes. Set against a colour treated version of the union jack – Pimms and Lemonade is poured over ice and mixed with fruit falling into the glass. The other combinations featured are Vodka and Lemonade and Gin and Tonic and each execution finishes with the tag line ‘Together for a Better Summer.’
| D6, HEX, DOOH
BMI ran a cross network DOOH campaign on Thursday 24th and Friday 25th promoting its cheap online air fares available each Friday. The DEP execution featured planes flying up the up-escalators and down the down-escalators. The planes landed in different destinations with different price points and tagline ‘How far will you go this BMI Friday?’ On JCDecaux’s D6s and HEX screens the air fairs were counting down with the tagline ‘How far will we go this Friday?’
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Nike Football - Write the Future
Nike launched the first ever live DOOH campaign to run across 9 different networks. The campaign was based on England’s progress during the World Cup and featured immediate, post match copy written by Nike’s team at Wieden+Kennedy London. Grand Visual’s OpenLoop was at the heart of the campaign with copy lines being entered and pushed to the multiple formats in one pass. The campaign targeted people on their way home from watching the game - by tube, rail and car, and featured Nike's sponsored players.