LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Bulmers Instigates Interactive Bus Shelter Campaign
Today, Bulmers, the cider brand, is launching an interactive Bus Shelter campaign to celebrate the launch of Bulmers No 17, the new crushed red berries flavour with a shot of lime. The activity forms part of their multimillion-pound 'Experimenters Wanted' campaign and will run on 11 Clear Channel and JCDecaux touch screen bus shelters across London, Brighton and Manchester.
DOOH Handbook 3rd Edition: Comprehensive media, technical and creative information for all UK networks
| KINETIC, DOOH
Kinetic and Grand Visual today publish the 2011 Digital Out of Home Handbook. The handbook provides comprehensive media, technical and creative information for all UK networks. Categorised into easy-to-understand groups, key data for each network includes a description of the media, the environment and the audience, plus details of the display type and its technical specifications and suggests creative parameters based on these variables.
Nike FA11 “Take every advantage”
Nike has instigated a digital outdoor campaign to promote 4 new football boots launching this season. Two separate executions have been devised to promote the advantages of each boot. On the Westfield Spectacular, a 20” execution features all 4 boots hanging in the locker room and states “4-0 Before Kick off.” Each football boot is then featured in an animated sequence that explains the advantage of each specific style. The Mercurial is designed for speed for example and the CTR360 for control. The end frame cuts back to all 4 boots hanging in the locker room with the call to action “Take every advantage” branding and url www.nikefootball.com.
Say hello to Bulmers No17
Today, Bulmers is launching a digital OOH campaign to celebrate the launch of Bulmers No 17, the new crushed red berries flavour with a shot of lime.
Created by Exposure and produced by Grand Visual, the linear campaign features a series of tests and experiments which can be accessed via Facebook.com/bulmersuk.
Harry Potter Premiere to Broadcast Live to Transvision Digital Billboards
The final instalment of the Harry Potter series; Harry Potter and the Deathly Hallows, Part 2, premiere’s in London tonight, with hundreds of fans expected to turn up at Trafalgar Square to see its stars on the red carpet. For London commuters who can’t make the premiere, Warner Bros. will be streaming footage live from the event to Transvision digital billboards at major train stations across the capital.
Colgate Extends UGC Facebook Campaign Onto Digital Billboards
Last week Colgate-Palmolive kicked off a dynamic digital outdoor campaign to promote their ‘Keep Britain Smiling’ campaign. The campaign integrated UGC content from Colgate’s Facebook page where people were asked to ‘share a smile for charity’ and then the photos featured on large format digital billboards across the UK in support of children’s charity Barnardo’s.
Our man in Cannes - Neil Morris reports from Cannes Lions 2011
| Awards, DOOH
This is the third year that digital out-of-home has been allowed its own category within the Outdoor Lions. There were 109 entries overall from 31 countries with the UK providing 12 of them (USA had the most entries at 18). The jury was led by Olivier Altmann (Chief Creative Officer, Publicis Worldwide) and featured Ed Morris(ECD, Rapier) as the UK representative. From the 109 entries the jury selected 9 submissions for the shortlist with the UK supplying the greatest number (3) from one market – the other markets being Brazil, Korea, France, China, Argentina and Germany.
Europcar Launches First Dynamic Twitter Campaign on JCDecaux’s i Screen
Europcar initiated a live digital outdoor campaign to promote freeDeliver, their new hire car delivery and collection service which will “save an hour in your day.” The campaign is based on a Twitter stream from #myextrahour where people describe what they will do with the hour they gain. The tweets can be seen across JCDecaux’s D6 network and on i, their new Première digital site on London’s Cromwell Road.
Nike UCL Campaign
Nike launched a DOOH campaign tied to the UEFA Champions League final between Man United and Barcelona. The campaign ran across several different outdoor networks and formats including in-store screens at Nike Town. Working with Wieden+Kennedy, Grand Visual produced the campaign which featured a player from each team battling it out to dominate the spot.
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Heineken launches Twitter-powered world map for the UCL Final
To celebrate the global nature of the UEFA Champions League Final, Heineken UK launched a closely integrated social media and digital outdoor campaign to capture the global conversation inspired by one of the largest annual sporting events in the world. The Twitter powered world map dominated digital out of home sites across London and encouraged people to “Feed the Tweet Map.”