LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
ITV PLAYER CATCH-UP SERVICE
This month sees ITV run an online and digital out-of-home campaign promoting the portability of its online catch-up service, ITV Player. The online activity started on January 16th, with DOOH following a week later.
Nike #Makeitcount UGC Poster Campaign
“Nike Pledge” by Wieden+Kennedy and AKQA, is an inspirational campaign that features shoppers at Nike’s Westfield Stratford City Store alongside their sports related “pledges” for 2012. The live, dynamic UGC campaign runs on CBS Outdoor’s LCD screens across the Westfield Stratford City mall for two weeks from 5th January 2012.
“Make it Count” is a new Nike campaign created by Wieden+Kennedy and AKQA with a focus on this year's Olympics. The campaign showcases British athletes such as Paula Radcliffe and Rio Ferdinand in black-and-white portraits captured by photographer Adam Hinton. Each athlete is featured alongside their pledge on how they intend to make the difference.
JCDecaux Creates Christmas Idents for E-motion
JCDecaux commissioned Grand Visual to create a series of seasonal idents for ‘e-motion’ their new network of digital screens at Euston station. The 10 second idents provide a visual ‘bumper’ for advertising campaigns and have an overall theme which will be regularly updated with seasonal variations across the year.
Text Santa Charity Initiative
| DOOH, ONLINE
ITV1’s new Christmas charity initiative Text Santa has launched a multi-format digital OOH campaign to promote its live entertainment programmes which kicked off on Sunday 11th December. The campaign features animated Santa’s and aims to raise awareness and money for nine UK charities that support the most vulnerable during the festive period.
Barclaycard has launched a festive campaign on the London Underground Digital Escalator Panels to promote its contactless payment card. The multi-panel execution features a woman struggling to carry home a Christmas tree she has purchased.
ITV The Jury - DOOH
To promote ITV1's brand new series The Jury, Grand Visual created a host of rich media ads and mobile assets to support the five part TV drama series. The pre broadcast activity included a 7 day count down to the start of the programme which stars Julie Walters as a defence barrister for a high profile murder trial at the Old Bailey.
Innocent Smoothies on DOOH
Last month saw a campaign for Innocent Smoothies created by Saint/RKCRY&R. Working with a cut down edit from the wider TV campaign, Grand Visual reversioned copy and added motion graphics to work across a range of digital out of home formats with different specifications and spot lengths.
Green Giant Comes Alive in Digital OOH Augmented Reality Game
General Mills owned Green Giant initiated a digital out of home game on the big screen at Manchester’s Trafford Centre this weekend 29-30th October. The game, based on augmented reality technology, featured the Green Giant towering above passers by and challenging them to “high-5” him on the big screen.
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GOOGLE VOICE CAMPAIGN WINS GOLD AT CAMPAIGNS BIG AWARDS
| Awards, DOOH
Bartle Bogle Hegarty's 'say it to get it' outdoor campaign for Google won gold at last night’s Campaign Big Awards. The digital outdoor element was produced by Grand Visual and it included real time, destination specific digital OOH activity powered by Grand Visual’s OpenLoop platform.