LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Breaking Dawn Mother’s Day Tweet Campaign
This weekend Entertainment One launched an interactive Mother’s Day campaign that ran as a domination on Ram Vision’s iconic screen at Glow Bluewater. The campaign encouraged passersby to Tweet Mother’s Day messages to #BreakingDawnMum to see them on the big screen.
Usain Bolt sprints across 11 digital OOH networks spanning 5 countries for Visa
Record breaking Olympic gold medallist Usain Bolt, is starring in a new Europe wide digital OOH campaign for Visa starting today. The world’s fastest man will be seen sprinting across a range of digital outdoor formats in the UK, Sweden, Norway, Czech Republic, and Finland.
NIKE 29.02.12 - An extra day to #makeitcount
| NIKE, XTP, DOOH
Nike launched a special leap year campaign “an extra day to #makeitcount” which ran on Nike Town in-store screens and on XTP screens across London Underground. Created by Wieden+Kennedy and produced by Grand Visual, the execution was based around a live 24 hour countdown on the 29th February and enticed people to tweet in about how they were using their extra day to #makeitcount.
Commuters Enjoy Live Content from London Fashion Week
The British Fashion Council partnered with CBS Outdoor UK and Grand Visual to bring a live feed directly from London Fashion Week – one of the world’s largest fashion events, to over 60 Cross-track Projection (XTP) screens in tube stations across central London.
Live Donation Digital Poster Campaign
The Microloan Foundation, a UK charity providing small business loans to women in sub-Saharan Africa, launched an innovative live donation digital billboard campaign at Westfield London, Shepherds Bush this weekend.
ITV PLAYER CATCH-UP SERVICE
This month sees ITV run an online and digital out-of-home campaign promoting the portability of its online catch-up service, ITV Player. The online activity started on January 16th, with DOOH following a week later.
Nike #Makeitcount UGC Poster Campaign
“Nike Pledge” by Wieden+Kennedy and AKQA, is an inspirational campaign that features shoppers at Nike’s Westfield Stratford City Store alongside their sports related “pledges” for 2012. The live, dynamic UGC campaign runs on CBS Outdoor’s LCD screens across the Westfield Stratford City mall for two weeks from 5th January 2012.
“Make it Count” is a new Nike campaign created by Wieden+Kennedy and AKQA with a focus on this year's Olympics. The campaign showcases British athletes such as Paula Radcliffe and Rio Ferdinand in black-and-white portraits captured by photographer Adam Hinton. Each athlete is featured alongside their pledge on how they intend to make the difference.
JCDecaux Creates Christmas Idents for E-motion
JCDecaux commissioned Grand Visual to create a series of seasonal idents for ‘e-motion’ their new network of digital screens at Euston station. The 10 second idents provide a visual ‘bumper’ for advertising campaigns and have an overall theme which will be regularly updated with seasonal variations across the year.
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Text Santa Charity Initiative
| DOOH, ONLINE
ITV1’s new Christmas charity initiative Text Santa has launched a multi-format digital OOH campaign to promote its live entertainment programmes which kicked off on Sunday 11th December. The campaign features animated Santa’s and aims to raise awareness and money for nine UK charities that support the most vulnerable during the festive period.