LATEST GV NEWS

Welcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.


Lastminute.com “For everyone”

02-04-12 01:54 | PERMALINK | LD6, lastminute.com, DOOH
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Lastminute.com is going "back to its roots" in its latest press and outdoor campaign starting today. “For everyone,” by Adam & Eve, aims to reposition the brand as a last-minute leisure provider that offers five-star hotels for three-star prices.
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Breaking Dawn Mother’s Day Tweet Campaign

23-03-12 07:50 | PERMALINK | glow, bluewater, TWitter, breaking dawn, DOOH
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This weekend Entertainment One launched an interactive Mother’s Day campaign that ran as a domination on Ram Vision’s iconic screen at Glow Bluewater. The campaign encouraged passersby to Tweet Mother’s Day messages to #BreakingDawnMum to see them on the big screen.
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Usain Bolt sprints across 11 digital OOH networks spanning 5 countries for Visa

14-03-12 03:13 | PERMALINK | OOH, visa, Campaign, digital production
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Record breaking Olympic gold medallist Usain Bolt, is starring in a new Europe wide digital OOH campaign for Visa starting today. The world’s fastest man will be seen sprinting across a range of digital outdoor formats in the UK, Sweden, Norway, Czech Republic, and Finland.
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NIKE 29.02.12 - An extra day to #makeitcount

01-03-12 04:25 | PERMALINK | NIKE, XTP, DOOH
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Nike launched a special leap year campaign “an extra day to #makeitcount” which ran on Nike Town in-store screens and on XTP screens across London Underground. Created by Wieden+Kennedy and produced by Grand Visual, the execution was based around a live 24 hour countdown on the 29th February and enticed people to tweet in about how they were using their extra day to #makeitcount.
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Commuters Enjoy Live Content from London Fashion Week

28-02-12 03:04 | PERMALINK | OPENLOOP, CBS OUTDOOR, TWitter, London fashion week, CROss track projection, XTP
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The British Fashion Council partnered with CBS Outdoor UK and Grand Visual to bring a live feed directly from London Fashion Week – one of the world’s largest fashion events, to over 60 Cross-track Projection (XTP) screens in tube stations across central London.
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Live Donation Digital Poster Campaign

27-02-12 09:02 | PERMALINK | OCEAN OUTDOOR, OPENLOOP, mobile, INTERACTIVE, Microloan foundation, digital poster, Campaign, SMS, DLKW Lowe
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The Microloan Foundation, a UK charity providing small business loans to women in sub-Saharan Africa, launched an innovative live donation digital billboard campaign at Westfield London, Shepherds Bush this weekend.
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ITV PLAYER CATCH-UP SERVICE

08-02-12 04:33 | PERMALINK | ACCESS MANCHESTER, D6, LIVERPOOL MEDIA WALL, TRANSVISION, XTP, DOOH, ONLINE
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This month sees ITV run an online and digital out-of-home campaign promoting the portability of its online catch-up service, ITV Player. The online activity started on January 16th, with DOOH following a week later.
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Nike #Makeitcount UGC Poster Campaign

05-01-12 04:32 | PERMALINK | OPENLOOP, LCD, WESTFIELD, DOOH
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“Nike Pledge” by Wieden+Kennedy and AKQA, is an inspirational campaign that features shoppers at Nike’s Westfield Stratford City Store alongside their sports related “pledges” for 2012. The live, dynamic UGC campaign runs on CBS Outdoor’s LCD screens across the Westfield Stratford City mall for two weeks from 5th January 2012.
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Nike #MakeItCount

31-12-11 04:32 | PERMALINK | OCEAN OUTDOOR, CBS OUTDOOR, LCD, D6, CLEAR CHANNEL, EUSTON UNDERPASS, XTP, TWO TOWERS
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“Make it Count” is a new Nike campaign created by Wieden+Kennedy and AKQA with a focus on this year's Olympics. The campaign showcases British athletes such as Paula Radcliffe and Rio Ferdinand in black-and-white portraits captured by photographer Adam Hinton. Each athlete is featured alongside their pledge on how they intend to make the difference.
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JCDecaux Creates Christmas Idents for E-motion

12-12-11 04:31 | PERMALINK | EUSTON MOTION, JCDECAUX, DOOH
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JCDecaux commissioned Grand Visual to create a series of seasonal idents for ‘e-motion’ their new network of digital screens at Euston station. The 10 second idents provide a visual ‘bumper’ for advertising campaigns and have an overall theme which will be regularly updated with seasonal variations across the year.
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