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LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
Global DOOH campaign for The Great Gatsby
13-05-13 09:12
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Warner Brothers has launched a global Digital Out of Home campaign for the forthcoming film title “The Great Gatsby,” a new adaptation of Fitzgerald’s novel set in 1920’s New York. Grand Visual produced the campaign which features clips from the film, debuts the main characters and announces the UK release date: 16 May 2013. The UK campaign can be seen on Mall D6s, Oxford Circus LCD’s and in-store at Harrods. GV also localised and adapted the creative for an additional 20 territories across Europe, Asia and South America – our biggest ever international campaign!
London Bikeathon
13-05-13 09:12
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Grand Visual has produced a campaign for The London Bikeathon 2013, a charity sporting event in aid of Leukaemia & Lymphoma Research. The event, now in its 16th year, takes place on Sunday 15 September, when over 7,000 cyclists will cycle one of three routes in and around London with the aim of raising £750,000 pounds to help improve the survival and quality of life of blood cancer patients. The campaign runs on CBS Outdoor LCD screens and Ocean Outdoor’s large format screens in London with the call to action to sign up now at www.bikeathon.org.uk.
Weetabix Launch On The Go Breakfast Biscuits
13-05-13 09:11
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Weetabix has unveiled its On The Go Breakfast Biscuits in a campaign spanning Digital OOH, Mobile and Online. Created by BBH, the campaign strategy aims to talk to busy breakfast skippers on their journey in to work.
OpenLoop Powers Crowd-Sourced DOOH Campaign for Bulmers
08-05-13 09:46
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Bulmers has launched a Digital OOH campaign which uses OpenLoop to deliver tweets directly to screens in pubs, bars and shopping malls. The twitter enabled digital posters crowd-source regional audiences to ask how they will begin the weekend and promotes the hashtag #Beginwithabulmers to tweet their answers to.
Tropicana brightens London commuter routes
08-05-13 09:27
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Tropicana is brightening up rail and underground stations across London in its latest campaign for Tropicana’s Single Serve orange juice. The campaign includes a huge digital OOH push spanning DEPs, D6s, LCDs and DigiWalls as well as Tunnel wraps, Mega Walls and 6 sheets in a campaign that will see 5 London Station dominations.
Which Chance is Yours?
08-05-13 07:53
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Chanel has launched an interactive touch-screen campaign on Mall D6 screens in 11 shopping centres across the UK. The campaign showcases the Chance fragrance range and offers users the opportunity to discover ‘Which Chance is Yours?’
Phineas and Ferb and YOU: A Brand New Reality
08-05-13 07:26
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Downtown Disney launched an entertaining augmented reality game that brought to life the popular cartoon duo Phineas and Ferb. The large interactive installation at Downtown Disney West Side invited crowds to join the ‘toon world and interact with the animated characters on screen.
Colgate instant relief challenge
12-04-13 05:40
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Colgate has launched a dynamic Digital OOH campaign featuring live results from a nationwide survey to measure the relief provided by Colgate Sensitive Pro-Relief. The campaign runs across XTP screens on the London Underground from 8th April 2013.
OMC Members Extend Nationwide Campaign to Find Missing People
09-04-13 10:44
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The outdoor media industry is extending the nationwide digital billboard campaign to find Missing People till June 2013 in an initiative worth £2.88 million in total media value. The extension follows excellent results from the weekly appeals since its launch in July last year and will also see the campaign become regionally targeted in a bid to run more appeals that are locally relevant.
UK’s most digitally advanced shopping destination opens
21-03-13 11:06
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Trinity Leeds, the most exciting retail launch of the year, opened the doors to its state-of-the-art all-digital media portfolio today. In a retail media first, launch advertiser Sony has created an immersive brand experience and takeover of all the shopping centre’s media platforms for four days.
TURN THE PAGE….SEE MORE NEWS….
Global DOOH campaign for The Great Gatsby

London Bikeathon

Weetabix Launch On The Go Breakfast Biscuits

OpenLoop Powers Crowd-Sourced DOOH Campaign for Bulmers

Tropicana brightens London commuter routes

Which Chance is Yours?
Phineas and Ferb and YOU: A Brand New Reality

Colgate instant relief challenge
OMC Members Extend Nationwide Campaign to Find Missing People
UK’s most digitally advanced shopping destination opens
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Take a look a the latest technology we are playing with in the DOOH space. We've been looking at Gesture and Gender recognition for some time, along with augmented reality and interactive screens. Have a look and if you’d like to know more or show us something contact us.
DOOH HANDBOOK
The 2012/13 UK Digital Out of Home Handbook is now available. Published by Grand Visual and Kinetic, the handbook provides comprehensive media, technical and creative information for all UK networks. New to this edition are 35 newly released formats and an interactive section covering those networks offering the latest camera-based, touch or mobile interactive technologies.
The handbook, available online or as a 209-page manual, offers a universal reference point for all those involved in the planning, creation and execution of Digital Out of Home advertising.
Click here to see the online edition




















































