“Blade Runner” Fronts New A*Men Fragrance
Record breaking Paralympian Oscar Pistorius is the new face of Thierry Mugler’s special limited edition men's fragrance A*Men Pure Shot. A digital out of home campaign featuring the South African athlete, also known as "Blade Runner" breaks today across the capital.
A*Men Pure Shot is inspired by Oscar Pistorius, who has been called “the fastest man on no legs.” Pistorius’ carbon-fiber prostheses look very futuristic, and play a big part in the A*Men advertising campaign which is executed in cool metallic blues emphasising the ultra modern look of the product and also the icy mint notes of the fragrance.
Grand Visual worked with the TV and print assets to create a full motion digital out of home execution that see’s the athlete sprinting across screens at London train stations and on the Underground just in time for the Olympics.