LATEST GV NEWSWelcome to our News Section. Our latest 5 news stories are featured below. On the News Page you can find an archive of all of our new stories since 2005. To find out more about a specific project please get in touch. We'll be happy to explain all. Alternatively why not take a look at our case studies section, where you'll find some more detail about specific projects.
“Blade Runner” Fronts New A*Men Fragrance
30-05-12 05:02
| PERMALINK
Record breaking Paralympian Oscar Pistorius is the new face of Thierry Mugler’s special limited edition men's fragrance A*Men Pure Shot. A digital out of home campaign featuring the South African athlete, also known as "Blade Runner" breaks today across the capital.
A*Men Pure Shot is inspired by Oscar Pistorius, who has been called “the fastest man on no legs.” Pistorius’ carbon-fiber prostheses look very futuristic, and play a big part in the A*Men advertising campaign which is executed in cool metallic blues emphasising the ultra modern look of the product and also the icy mint notes of the fragrance.
Grand Visual worked with the TV and print assets to create a full motion digital out of home execution that see’s the athlete sprinting across screens at London train stations and on the Underground just in time for the Olympics.
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“Blade Runner” Fronts New A*Men Fragrance
30-05-12 05:02
| PERMALINK
A*Men Pure Shot is inspired by Oscar Pistorius, who has been called “the fastest man on no legs.” Pistorius’ carbon-fiber prostheses look very futuristic, and play a big part in the A*Men advertising campaign which is executed in cool metallic blues emphasising the ultra modern look of the product and also the icy mint notes of the fragrance.
Grand Visual worked with the TV and print assets to create a full motion digital out of home execution that see’s the athlete sprinting across screens at London train stations and on the Underground just in time for the Olympics.
